Rag18 - Ragnarök Online
the challenge
Introduction
Ragnarök Online is an MMORPG developed by Gravity Corp, first published in Brazil by Level Up in 2004 — the first of its kind to arrive in national territory. In 2022, the game reached the milestone of 18 years of existence. Our mission? To engage the community in the anniversary celebration, reactivate old players with the nostalgia factor, and promote new in-game content updates.
THE PROJECT
Efforts in execution
We organized a whole month worth of celebrations, bringing together the community of active players, influencers, partners and the press with face-to-face meetings and thematic livestreams. Within the game, we activated several events and special prizes, while social networks gained a new aesthetic to highlight the date. We also sent a media kit with t-shirts, collector's items and a commemorative magazine that recalls the best moments of the game.
results
Achievements of excellence
413k+ total views in social media (influencers and press)
385k+ views in live coverage (livestreams)
31k+ impressions on YouTube’s official teaser (becoming the biggest number of impressions on the official channel);
28K+ impressions on a single post on the Instagram profile;
In-person event with maximum capacity;